The Profit Map
- Read a restaurant P&L in four simple buckets
- Calculate prime cost and prime cost percent
- Explain the difference between contribution margin and profit
Video course · 10 lessons
Restaurant Profit Academy
Learn to cost, price, control and plan like a seasoned operator, in ten short lessons with one assignment each. Built for independent restaurants.
US$39one payment · lifetime access
Or get the Academy with all 3 books and the toolkit for US$49 — see the complete library.
Preview
See how a lesson feels.
Clear visuals, worked numbers and a calm voice. Captions on every lesson.
Curriculum
Ten lessons. One weekly habit.
Includes the Academy workbook PDF with every recap and assignment.
- 01The Profit MapSee exactly where every restaurant sales dollar goes, why prime cost matters most, and how contribution margin turns sales into profit.7 min
- 02Recipe Costing That Holds UpBuild plate costs you can trust using edible-portion costs, simple yield tests and recipe cards your whole kitchen can follow.7 min
- 03Pricing With ConfidenceSet and raise menu prices using both food cost percent and contribution margin, with anchoring and rounding that feel natural to guests.7 min
- 04Menu EngineeringSort every dish into Stars, Plowhorses, Puzzles and Dogs using popularity and contribution margin, then act on each group.7 min
- 05Menu Design That SellsUse layout, descriptions, price anchors and menu size to guide guests toward your best dishes, and test changes instead of guessing.6 min
- 06Purchasing, Inventory and WasteOrder to par, receive carefully, rotate stock, count inventory consistently and use a waste log to close the gap between theoretical and actual food cost.6 min
- 07Labor Without BurnoutForecast demand, schedule to it with sales per labor hour, control overtime and cross-train, so labor cost stays healthy without exhausting your team.7 min
- 08Delivery and Discount MathCalculate the real contribution of delivery orders after commission, packaging and discounts, and work out how many extra orders a promotion needs.6 min
- 09Cash Flow and Break-EvenSeparate fixed and variable costs, calculate your break-even sales, and build a rolling 13-week cash forecast so cash surprises become rare.7 min
- 10The Weekly Profit RhythmBring everything together with a simple KPI dashboard, a 30-minute weekly review and a 90-day plan that turns the course into lasting habits.7 min
What you will be able to do
Decisions you can defend with numbers.
Recipe Costing That Holds Up
- Convert as-purchased costs to edible-portion costs with a yield test
- Build an accurate plate cost and food cost percent for any dish
- Create recipe cards that keep portions and costs consistent
Pricing With Confidence
- Calculate a target price from plate cost and a target food cost percent
- Use contribution pricing to avoid over- and under-pricing dishes
- Plan a price increase and calculate how much volume it can absorb
Menu Engineering
- Calculate the popularity and profitability thresholds for a menu category
- Classify each dish as a Star, Plowhorse, Puzzle or Dog
- Choose a practical action for every dish based on its quadrant
Menu Design That Sells
- Lay out a menu that makes Stars and Puzzles easy to find
- Write short, accurate descriptions that help dishes sell
- Run a simple before-and-after test on a menu change
Purchasing, Inventory and Waste
- Set par levels and calculate order quantities
- Calculate period food cost percent from inventory counts
- Start a waste log and act on its top causes
Academy only
US$39
- 10 video lessons
- Academy workbook
Best value
US$49
- Everything in the Academy
- All 3 books
- Restaurant Profit System toolkit
Questions, answered.
Is this a subscription?
No. Every product here is a single payment. You keep access to your library and your downloads.
How do I access what I bought?
After Stripe confirms payment you land in your private library. Bookmark it. We also email you a private link, and you can request a new one any time from My library.
What format are the lessons and books?
Lessons are narrated video (about 7 minutes each, with captions) that you stream from your library. Books are PDF files. The toolkit is an Excel workbook, offline HTML calculators and CSV templates in one ZIP.
I already bought the US$20 toolkit. Can I upgrade?
Yes. Your toolkit payment is credited: open your toolkit download page and choose the upgrade, and you pay only the difference to the complete bundle.
Does it work in my country and currency?
The examples use US dollars, but every method works in any currency as long as you use the same one for each calculation.
Will this guarantee more profit?
No one can promise that honestly. The library gives you methods, worksheets and a weekly rhythm. The results come from applying them to your own numbers.