Sales Mix

How do you calculate restaurant sales by channel percentage?

Direct answer

Sales by channel percentage equals net sales from one channel divided by total net sales, multiplied by 100. Use the same period and distinguish dine-in, pickup, direct delivery, marketplace delivery, catering, and other material channels.

Key points

  • Channel Mix % = Channel Net Sales / Total Net Sales x 100.
  • Revenue share is not channel contribution margin.
  • Reconcile marketplaces to settled net receipts and commissions separately.

What to do next

  1. 1Map every order to one mutually exclusive channel.
  2. 2Reconcile refunds and discounts, then total net sales by channel.
  3. 3Calculate mix and compare channel fees, packaging, labor, and settlement timing separately.

Worked example

If delivery produces $18,000 of $60,000 net sales, delivery channel mix is 18,000 / 60,000 x 100 = 30.0%.

Deeper tools and guides

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